Rady School of Management Launches Center for Business Analytics

The Rady School of Management at UC San Diego today announced the launch of its Center for Business Analytics, which will serve as a platform for research and innovation in big data analysis for private businesses and public agencies.

Rady School also announced that Urban Insights Associates Inc., a wholly owned subsidiary ofCubic Transportation Systems, a business segment of Cubic Corp., is the Center’s first corporate sponsor.

In a joint statement Rady School’s Professor of Marketing Karsten Hansen and Associate Professor of Marketing On Amir said, “We are privileged to welcome Urban Insights as our first corporate sponsor and partner of the newly launched Rady School Center for Business Analytics. The partnership and generous support Urban Insights is providing to the Rady School’s Center for Business Analytics will enable the advancement of innovative research and increase collaboration with businesses and public agencies. Data analytics is revolutionizing the business world and the Center for Business Analytics will help prepare Rady’s graduate students to become leaders in this sector.”

“It is a great honor to be associated with the new Center for Business Analytics. This furthers our commitment to the corporate citizenship that supports our communities and demonstrates our leadership in this area,” said Matt Cole, acting general manager, Urban Insights, and executive vice president, strategy, business development and diversification for Cubic Transportation Systems.  “Universities are performing cutting edge research that connects us to an international network of scholars and practitioners, and this relationship gives us the access, the products of which we can in turn bring to our customers.  The result is a win-win that supports Cubic’s NextCity mission – to continue innovating technology products and services that bring ‘smart’ transportation to cities of the future through our fully integrated, whole of transportation journey and payments management platform.”

For the Rady Center for Business Analytics, the collaboration will provide MBA students access to Urban Insights’ transportation clients to engage them in project work that fulfills course requirements and encourages interest in public transportation as a career direction.