Two years after announcing its entrance into the media player market, BroadSign Intl., LLC, is launching its second hardware product, BroadSign Xpress Pro.
BroadSign Xpress Pro is based on a quad-core Intel processor and the Windows Embedded 8.1 Industry Pro operating system. Featuring 2 GB RAM and 32 GB of storage, the smart player is twice as powerful as BroadSign Xpress albeit almost half the size.
The Android-based BroadSign Xpress was created to supply BroadSign customers with a high-quality, cost-effective media player and sold 12,000 units after only 18 months on the market. The release of BroadSign Xpress Pro complements BroadSign Xpress by providing networks with an increased feature set at a different, yet reasonable, price point.
“We oversee a lot of deployments and work closely with our customers when it comes to the selection of media player,” said Bryan Mongeau, vice president of technology at BroadSign. “The Intel and Windows combination offered by BroadSign Xpress Pro is well-suited to more complex use cases.”
BroadSign refers to BroadSign Xpress and BroadSign Xpress Pro as “smart players”. Compared to basic media players that simply follow instructions from a server, BroadSign Xpress smart players are flexible, programmable and embeddable. They enable the BroadSign platform’s automated approach to content management and are capable of powering deployments requiring a high level of intelligence, such as vending machines and gas pump displays.
“BroadSign is internationally recognized for its powerful, enterprise-level digital signage software, and Intel architecture enables BroadSign in delivering an innovative solution that will be used by networks to advance the digital signage industry,” said Jose Avalos, director of visual retail at Intel.
As with the release of BroadSign Xpress, BroadSign will conduct a beta program that invites customers (BroadSign Trailblazers) to test the first round of BroadSign Xpress Pro smart players. The anticipated delivery date of BroadSign Xpress Pro falls in Q3 2015.
