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    1. Technology

    HART Launches New Website

    Aug. 21, 2015
    Related To: Hillsborough Area Regional Transit Authority (HART)
    HART
    HART's new website was launched in August to provide the agency a better way in communicating with customers.
    HART's new website was launched in August to provide the agency a better way in communicating with customers.

    In August, HART launched its completely revamped next generation website, revealing a complete makeover. The redesigned site features a new, streamlined look, intuitive navigation and functionality that will make it easier than ever for customers to access information. The layout was overhauled with user experience in mind - simple, organized and easy to use.

    "We continue to put the latest technology to work for our customers to improve the way we communicate with them," said HART Chief Executive Officer Katharine Eagan. "The redesigned site provides the most relevant data with the fewest number of clicks as most site visits are to find out scheduling information."

    With a cleaner layout and better organization, the new website provides customers with more direct information that requires fewer clicks to access. The website introduces several new customer tools- from a Search Function to a Google Translation feature, along with a more modern visual 3-D style with movement on main pages. It also makes use of emerging technology to deliver new features, including HyperAlert, a rider notification system that allows members of the public to subscribe to alerts for transit routes and use of Google Maps to illustrate transit trips.

    New look, new tools

    Beyond its new look, the goHART.org website also boasts several features to make it easier for customers to get the information they need:

    • Easier main navigation with a 'Burger Bar' drop down menu
    • Redesigned with a fresh look and simplified navigation to deliver vital information to customers quickly.
    • Trip planner placement on the Homepage
    • Search tool to locate specific information quickly
    • Introduction of a moving carousel (from left to right, or right to left). Top portion is press releases, second half is promotions, special events.
    • Greater outreach through social networking vehicles such as Facebook, Twitter and YouTube to keep riders connected to the transit community.
    • New website adheres to American with Disabilities Act and Web Content Accessibility Guidelines (WCAG 2.0) and provides improved functionality to make information more accessible to individual with disabilities.
    • Enhanced features and functionality for contractors and vendors wishing to do business with HART.

    In July, the old HART website received more than 5.2 million hits, with more than 192,000 "unique hits" during the month.

    The new website was developed with the assistance of Pavlov Agency, headquartered out of Fort Worth, Texas in concert with the HART Marketing Service Department.