DSE 2016 Seminar to Present 'Out-of-Home Advertising in the Connected City'

Digital Signage Expo (DSE) announced Jan. 5, that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for digital out-of-home and place-based network operators will include an hour-long session entitled, “Out-of-Home Advertising in the Connected City.”

Panelists in this session will discuss why out-of-home advertising will be an essential contributor to the growth of the connected city and how network operators can take advantage of the opportunities that technology offers behind the Internet of Things (loT) to help create connections with consumers.

The panel, comprised of Digital Signage professionals, will include:

• David Etherington, executive vice president and chief strategy officer, Titan
• Michael Cooper, president, Rapport
• Stephen Freitas, chief marketing officer, Outdoor Advertising Association of America
• Ian Dallimore, director of innovation and digital strategy, Lamar Advertising Co.
• Mikhail Damiani, CEO, Blue Bite