TransLoc along with partners Uber and the Memphis Area Transit Authority (MATA), are launching a pilot of the TransLoc Rider mobile app with Uber in Memphis. TransLoc Rider helps people get to and from the bus stop with ease, making transit more accessible. The mobile app takes the headache out of planning multi-modal trips by providing passengers with the best options.
One of the biggest barriers to taking public transportation for many is the distance to and from a stop. With TransLoc Rider it’s simple. Users enter their destination to get the best route, one that combines walking, transit and Uber. The app makes the experience seamless; it even hails and books the Uber from within the Rider app.
The pilot will boost public transit usage and attract new riders to MATA. According to the recently released report Shared Mobility and the Transformation of Public Transit, from the American Public Transit Association (APTA) and the Shared Use Mobility Center, the more that people use shared modes of transportation the more likely they are to use transit. Services like Uber complement public transit and TransLoc Rider makes it easier for riders to access fixed-service routes using Uber by removing the complexities of trip planning.
“Technology is rapidly changing how we move through our communities,” said Doug Kaufman, CEO of TransLoc. “TransLoc Rider makes it effortless to combine multiple modes of transportation including both public transit and Uber.”
“We are excited to partner with TransLoc and Uber to help expand options for our customers,” said Ron Garrison, CEO of MATA.“ As technology advances, transit agencies must embrace it and find a way to make it effective for all customers.”
“As a company devoted to innovation, Uber believes that integrating with TransLoc is a positive step towards providing safe and reliable rides for all at the touch of a button. It will help more commuters who use public transportation bridge the first- and last-mile gaps in their routes,” said Tom Maguire, general manager for Uber in Memphis. “Uber is excited to leverage technology that will build on the network of transportation options available to the Memphis community, helping to make the transportation system more efficient and convenient."
TransLoc and Uber are currently running two pilots of TransLoc Rider with Uber. The first pilot was launched in Durham, NC, with GoTriangle on March 3rd. TransLoc is recruiting beta testers for both pilots.
