Outfront Media Brings Digital Advertising To Minneapolis And St. Paul Skyway System

Outfront Media Inc. has announced the next deployment of its ON Smart Media platform in the Minneapolis and St. Paul skyway systems. The project joins a growing list of deployments in New York City and Washington D.C., and builds on Outfront's existing presence in skyway systems, providing its advertising partners the ability to deliver live, compelling messages that engage consumers and transform the pedestrian experience. The new high-definition, addressable screens are currently being installed in high-traffic areas throughout the downtown core of Minneapolis and St. Paul. The Minneapolis Convention Center, U.S. Bank Stadium, Target Center and Target Field are all skyway connected venues.

"We are excited to bring the Minneapolis and St. Paul skyway systems cutting-edge technology that improves the pedestrian skyway experience," said Andy Sriubas, executive vice president, strategic planning & development, Outfront Media. "The skyways have always been a wonderful venue for both local and national advertisers. Our integrated digital advertising ecosystem provides the capability to customize and target messages, resulting in greater audience engagement.  With thousands of working professionals passing through the skyways each day, we see tremendous potential to maximize impact for advertisers and the user experience."

The ON Smart displays are rolling out as single units in landscape orientation and CenturyLink, PepsiCo, US Bank, Builders Association of the Twin Cities, the Minnesota Lynx, and Valley Fair Amusement Park will be among the first advertising partners.