Cubic to Demonstrate NextTraffic at ITS America
Cubic Transportation Systems (CTS) has announced that it will offer the first U.S. demonstration ofNextTraffic its new traffic management and optimization solution using Microsoft’s Azure cloud platform, to media attending ITS America 2016. The demonstration will take place on Monday, June 13, 3 p.m. at Cubic Booth #629.
At ITS Europe earlier this month, CTS launched NextTraffic, which combines CTS’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions.
NextTraffic has the potential to improve traffic patterns, reduce congestion, contribute to economic growth and revolutionize city planning, all while benefitting the quality of transportation around the city.
NextTraffic supports system-wide data collection, processing and sharing of information to travelers and cities with a modern, financially flexible solution that can work with the customer’s existing infrastructure and solutions through the Microsoft Azure cloud platform. The scalable cloud-based platform presents the collection, processing, monitoring, controlling and management of all traffic elements on multiple computer networks, in one place, for control of surface transportation and better utilization of roads and networks.
CTS’s share of the smart city market and focus on transportation and traffic management, along with the aid of the Microsoft cloud platform, will give operators the advantage of CTS’s massive data sources and enable enhanced data processing and deep analytics through its connection to Azure.
Spokespeople from both Cubic and Microsoft will be available onsite to answer questions during and after the press demonstration.
“Working with Microsoft to develop a cloud-based installation of NextTraffic gives us the capability to offer advanced traffic management to any city, town or municipality,” said Chris Bax, Cubic vice president, ITS global strategy. “The power of the cloud allows us to scale the solution to fit the needs of the customer. This leap in service delivery will help improve traffic management across the U.S. by seamlessly linking adjacent centers to offer intra-urban traffic management coordination.”
“We are now seeing a big effort to effectively and efficiently manage traffic across the urban landscape,” said Bill Mitchel, senior director of worldwide public sector at Microsoft. “The Cubic NextTraffic solution, hosted on the Microsoft Azure cloud platform, delivers technological capability and advancements in a security-enhanced cloud environment. This combination will help urban traffic managers invest in long-term solutions for years to come.”
ITS America will be held at the McEnery Convention Center in San Jose, California, June 12-16. In addition to the press event, Cubic will participate in the following conference sessions:
- Payment As An Organizing Principle In Urban Transportation LC/Cubic: Wednesday, June 15, 10:45 a.m. - 11:45 a.m. – David deKozan, vice president, business development, CTS (speaker), and Larry Yermack, strategic advisor, CTS (moderator)
- An Overview of Mobility on Demand: Wednesday, June 15, 11:30 a.m. - 12:30 p.m. – Martin Howell, director, external affairs, CTS (speaker)
