Outfront Media Inc. recently announced that the board of the Massachusetts Bay Transportation Authority (MBTA) has, subject to a definitive agreement, granted Outfront Media the right to advertise on the MBTA’s subways, buses and commuter rail. These new assets will include bus sides and subway media posters, and will be located primarily in Boston. The partnership will include the deployment of ON Smart, Outfront Media’s digital advertising platform, which will present new opportunities for the MBTA to scale its advertising revenue and provide intelligent communications to its riders.
“We’re thrilled to be partnering with the MBTA to connect the city’s transit system with Outfront’s dynamic technology solution and vast network of local and national advertisers.” said Jeremy Male, Chairman and Chief Executive Officer of Outfront Media. “The MBTA team sees a future where digital signage powers a vastly more dynamic experience that will benefit both passengers and advertisers alike.”
Boston is the eighth-ranked designated market area (DMA) in the country. This partnership will provide an opportunity for additional large scale implementation of the ON Smart platform. The MBTA will use new Liveboard digital displays to provide wayfinding and other information to its passengers, in addition to news and other engaging content.
