Farmers’ Arani to Present Building Corporate Messages for Digital Signage At CorpComm Expo 2016

CorpComm Expo (CCE) announced today that Jennifer Arani, digital signage coordinator for Farmers Insurance will present a seminar at 1 p.m. on the second day of the Nov. 15-16, 2016 event at Chicago’s Navy Pier.

The presentation by Arani, entitled “Building Corporate Messages for Digital Signage: A Step-by-Step Workshop,” will be a hands-on opportunity for attendees to get a back to basics review of copywriting for digital signage followed by an interactive collaboration and brainstorming session designed to help attendees write their own multi-message campaign.

Attendees will also:

• Learn how to dissect and translate intranet articles into digital signage content.
• Learn how to construct a digital signage message from scratch.

“I am passionate about my work and very protective of my customers and my company’s objectives,” said Arani. “As a creative thinker who loves to troubleshoot problems and devise solutions, I believe that collaboration is the best tool in a company’s arsenal. With that approach, our team at Farmers built and launched the first employee-facing digital signage system, which has now grown into an enterprise-wide employee communications channel.”