Samsung Showcases “Your Future. On Display.” with Lineup of New Signage Solutions at DSE 2017
Samsung Electronics America Inc. showcased its portfolio of innovative signage solutions for a range of industries at the 2017 Digital Signage Expo (DSE).
“Samsung continues to be a leader in display technology offering solutions tailored for businesses’ specific needs, including the world’s best LED picture quality, uninterrupted viewing for video walls, durable design for outdoor displays and engaging experiences with interactive e-boards,” said Ron Gazzola, senior vice president of marketing, Visual Display & Memory, Samsung Electronics America. “Providing a complete solution from hardware to software, Samsung helps businesses extend their message captivating audiences 24/7, rain or shine, open or closed.”
The comprehensive lineup ranges from the ultra-bright OMD Series designed for indoor environments with high-ambient light where brightness and visibility are the main requirements, to the slim design of the SHF Series that optimizes content using a minimal amount of space. The OH Series designed to withstand the elements in outdoor environments, providing excellent visibility around the clock, even in high-ambient light conditions, will also be on display. Additionally, booth visitors can experience the IF Series offering an ideal combination of superior picture quality and intuitive usability as more businesses turn to LED signage for an enhanced customer experience.
Business Benefits of Outdoor Digital Signage
According to a recent study conducted by Forrester Consulting for Samsung, outdoor digital menu boards implemented in Quick Serve Restaurant drive-thrus significantly increase profit and decrease operating costs. Based on in-depth interviews with customers and a survey of 150 QSR operators, “The Total Economic Impact Of Samsung Outdoor Digital Menu Boards” study estimated an ROI of 196 percent for a 10-location pilot over five years.
“With the simplification of outdoor display solutions, QSRs are now able to deploy digital menu boards in their drive-thrus much more cost effectively,” said Gazzola. “This study with Forrester shows the real business benefits of digital signage technology, driving a 2.5-percent increase in average order value, a more than $1.4 million profit increase and more than $1 million in savings on labor, administration and printing expenses.”
QSR operators can obtain a personalized cost and benefit analysis based on the Total Economic Impact model here.
Ron Gazzola hosted a seminar at DSE with Dunkin’ Brands Director of Digital Innovation Paul Murray to showcase a real-world case study of how Dunkin' Donuts leveraged its outdoor display solutions to enhance customer service and drive revenue to showcase measurable business outcomes. Attendees had the opportunity to understand why it is important for business owners to work with sophisticated integrators, discovered how to use outdoor digital displays to enhance messages and learn why it’s important to embrace the latest technology.
Samsung Product Highlights at the Booth
UHD LED Edge Lit Displays
The NEW QM98F 98-inch Edge-Lit 4K UHD LED Smart Signage Display is the newest edition to the line-up. With 3840 x 2160 UHD resolution, this display delivers stunning life-like image quality, creating a high-impact way to communicate 24/7 in retail spaces, hospitality, corporate boardrooms, healthcare environments. The QM98F will be featured along with the entire family of Edge-Lit 4K displays such as the QM55F which will be featured in DSE’s New Product showcase throughout the show.
Fine Pitch Indoor HDR Displays
The IF015H is a NEW 1.5mm Fine Pitch Indoor Direct View LED module offering significant improvements in image quality; including HDR — high-dynamic range, elevated grey scale, and improved calibration. This product line boasts front and rear access allowing for ease of service. Included in the line are also the 2.0mm and 2.5mm Fine Pitch.
High Bright Outdoor Displays
Samsung’s Outdoor Signage displays are designed with the durability to weather the elements of rain, sunlight, dust or motion, while delivering excellent visibility, ultra-high brightness, mobile app compatibility and slim depth. Experience the capabilities of the OM55D Series SMART signage demonstrating how sunlight is no challenge for this in-window outdoor signage display; See how the capabilities of the OH55F Series stands up to wet weather.
Mirror and Stretch Displays
Maximize space and optimize content with the versatile and cost-effective Stretch SH37F Edge-Lit LED Half Height Display. The Samsung Stretch Display is 37-inch and 39.9 mm deep with 16:4.5 resolution and a narrow bezel. Flexible to integrate, the stretch display can be placed both horizontally or vertically and continuously run for 24x7 in small spaces. A great solution for wayfinding, it delivers an unparalleled visual experience for unique business needs allowing users to maximize information in places with less real estate.
The NEW ML55E-R delivers 90 percent high transparency and 55 percent more reflectivity. The proximity sensor allows for automatic transition between mirror and signage functionality, creating a more engaging and informative customer experience. Fashion, beauty, hospitality and fitness centers are delivering creative and unique ways for customers to interact with the displays with the visual clarity of a mirror, while driving relevant marketing content for upsell and cross sell opportunities.
Premium Tizen Powered Displays
Solve your solution needs with the Tizen-Powered Displays including the PM55F. This series offers a 24/7 operation, non-glare panel with an embedded Wi-fi module. Grocery stories and gas stations can offer mobile and self-checkout services as well as order confirmation to their customers.
