DSE 2017 Posts 20 Percent Increase in Attendance

Digital Signage Expo (DSE) has announced its 2017 event broke previous records in attendance and exhibit space.

The conference and trade show, which ran March 28-31, set a new record with more than 4,900 attendees, including fewer than 1,000 international visitors from 62 countries. Nearly 2,100 of those attendees were end users, DSE’s primary target audience, setting another all-time high.

The exhibit hall also reached a new high-water mark with 86,090 net square feet. Of the 255 exhibitors, 74 were exhibiting for the first time.

End user attendees represented more larger and well-known companies than ever before, including: Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, The U.S. Air Force Academy, just to name a few.

“The big takeaway from DSE 2017 was that attendees were highly qualified, engaged and active on the show floor on both days,” Andrea Varrone, DSE’s show director, said. “We worked extremely hard to bring notable brands to the show floor by increasing our promotion investments and social media outreach. Those investments paid off for our exhibitors, big-time.”

“Digital Signage is such a rapidly growing industry and the one place, the only place you can experience, engage and evolve with the ecosystem is at Digital Signage Expo,” said Paul Fleuranges, vice president corporate communications, New York City Transit Authority (MTA). “No matter which vertical you’re in being able to see and in some cases touch cutting edge technologies up close and personal, and speak with vendors from over 200 companies is alone more than worth the price of admission. If you are thinking about, developing a business plan, or already in the digital signage space — Digital Signage Expo is simply amazing.”