DSE 2018 Webinar to Present “Enhancing the Transit Customer Experience with Digital Signage”
Digital Signage Expo has announced the next installment in its free weekly webinar series to be presented in the first quarter targeting specific end user verticals.
The second in the series, to be presented Thursday, January 18 at 2 p.m. EST, will benefit transit operators, technologists and communications professionals responsible for their facilities’ digital communications network.
Titled, “Enhancing the Transit Customer Experience with Digital Signage,” the 30-minute session will be moderated by Mass Transit Executive Editor Leah Harnack, with presenters Doug Anderson, director of ITS for LA Metro and Paul Fleuranges, vice president of corporate communications for New York City Transit Authority.
The webinar will discuss and identify such topics as:
- The most common applications of digital signage in a transit venue,
- The benefits of using digital signage for transit customers,
- How digital signage helps to create customer engagement,
- How the customer experience is enhanced through the use of digital signage,
- The most important things a transit operator should consider when planning a digital signage installation, and…
- The skill sets required when operating a digital signage network in a transit setting.
“Promoting public transit without digital signage is like previewing a new movie on flash cards — boring,” said Anderson. “Wouldn’t you really prefer to view an exciting trailer to whet your appetite? Digital Signage promotes passenger engagement.”
Attendance for this 30-minute webinar is free, but registration is required at: https://www.digitalsignageconnection.com/dse-webinar-series-enhancing-transit-customer-experience-digital-signage
The webinar series will focus on topics relevant to all aspects of digital signage from technology to content, including:
- Jan. 25 – Enhancing the University Campus Experience with Digital Signage
- Feb. 1 – Enhancing the Retail Store Experience with Digital Signage
- Feb. 8 – Enhancing the Corporate Communications Experience with Digital Signage
- Feb. 15 – Enhancing the Airport Customer Experience with Digital Signage
- Feb. 22 – Enhancing the Restaurant Customer Experience with Digital Signage
- Mar. 1 – Enhancing the Convention Center Experience with Digital Signage
- Mar. 8 – Enhancing the Entertainment Venue Experience with Digital Signage
