Southco Inc. has launched a global brand refresh initiative designed to provide its customers and the markets the company serves with a more unified and compelling experience when interacting with its company. With this initiative, we are continuing to build on the strong foundation of the Southco brand, and making an investment in Southco’s future growth and development as the global leader in engineered access solutions.
Southco specializse in creating first impressions that last, with each employee playing a key role in supporting the customer centric culture. While the company creates these impressions each day with the products, service and quality, these impressions reach our customers in a number of other formats. From Southco's marketing materials to the company signage and website, the manner in which the company presents itself has a significant impact on how the Southco brand is perceived throughout the world.
As a global business, it is important that Southco customers have a consistent and meaningful experience with the Southco brand regardless of their geographic location. Southco's purpose — to create first impressions that last — creates a common point of reference for our global team when communicating Southco’s mission & vision and core values. Going forward, Southco will apply that same principle to Southco’s supporting brand elements to achieve a consistent brand message and appearance.
While the company logo itself remains intact, the graphical elements of our brand identity have been refreshed to represent Southco’s reputation as a premium quality provider of engineered access solutions. With over 70 years of experience, Southco designs and manufactures the largest portfolio of access products in our respective industry. The clean lines of our products are reflected in our updated visual design scheme, which features a refined color palette and crisp, modern elements designed to inspire sustained confidence in our brand.
“This is an exciting time for Southco,” said Thomas Mehler, president, Southco Inc. “Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future.”
