RFP 25-R05: FARE STUDY AND EQUITY ANALYSIS
The last LYNX fare increase occurred in January 2009, increasing the full fare from $1.75 to $2.00 with a corresponding increase to the discount fares and passes. LYNX is initiating the fare equity analysis to review the current fare structure and policy and any impacts that might result from proposed fare modification scenarios. Primarily, LYNX seeks insight into the Title VI implications and passengers’ price sensitivity to any fare changes. In addition, LYNX is interested in the potential for implementing fares on services that currently operate fare free, updating one-way fares and fare passes across its modes, and additional discounted fare programs.
LYNX completed a systemwide survey in 2023 to collect origin and destination data on fixed-route, LYMMO, NeighborLink and SunRail. The survey collected data specific to the passenger’s one-way trip, rider demographic characteristics, and customer satisfaction. The survey data will be made available to the Consultant for use in this study.