Transit Quick Chats: Fare Equity and Electronic Payments

Technology has aided the transit industry’s move toward efficient, smarter and more contactless fare collection methods. However, this move has inadvertently created inequities among cash and coin users. Fare equity levels the playing field and can provide all fare features, such as fare capping and discounted or free transfers, equally. Genfare’s Chief Revenue Officer Daria van Engelen returns to Mass Transit Quick Chats to share how agencies can offer a true omnichannel experience.