Nicole Recker
President of Marketing and Communications
Denton County Transportation Authority (DCTA)
- One word to describe yourself: Dedicated
- Alma Mater: Texas A&M University
- Favorite book: "Why the Caged Bird Sings" Maya Angelou
- Favorite TV show: "Scandal"
- Favorite movie: "Remember the Titans"
- Favorite hobby(s) – Spending time with her husband and three dogs, cooking, crafting and reading
- What is your favorite transit system (outside of the one you work for or have worked for): Orange County Transportation Authority (OCTA) Orange County, California. Recker thinks that their marketing and communications efforts, especially their video content, are clever and relevant.
Nicole Recker was hired at the Denton County Transportation Authority (DCTA) in January 2015 as the agency’s new Vice President of Marketing and Communications. In just a short amount of time, Recker has managed to revamp DCTA’s marketing efforts which has not only resulted in positive results for the agency, but has led to increased ridership on DCTA’s A-train and bus system. Transit is still new to most Denton County residents who abide by the “car” culture that is prevalent throughout Texas.
Recker brings a wide range of skills and experiences to her position at DCTA and uses her vast background to make a big impact at DCTA and within the communities the agency serves. Recker’s combination of public and private sector work allows her to be a visionary for DCTA within the realm of marketing and communications.
What makes Recker a great leader is that she talks the talk and walks the walk. She has nearly two decades of experience in both tactics and strategy. With a great understanding of tactics she can successfully build strategies that propel her staff and the agency overall. She believes in professional development and pushes herself and her staff to reach beyond the limitations of the norm. Recker is a firm believer that nothing can be done alone and that having a smart, capable and dedicated staff is paramount to achieving great success. One of her main goals is to set a positive example and extend learning opportunities to her staff.
"What I do is a great marriage between my skill set and my desire to think outside the box, I love what I do, and that every day is different. It's really become an industry that I believe in and I really enjoy working in."
Fun Fact: Recker was a ballerina for 24 years
