IndyGo has begun a new partnership with Adsposure, a leader in transit advertising. The partnership will allow IndyGo to expand its advertising opportunities on transit assets such as buses, shelters and paratransit vehicles, providing businesses with new and exciting ways to reach their target audience.
To kick off this new partnership, IndyGo and Adsposure worked with Hall of Famer and Owner/Operator of Tea’s Me Café Tamika Catchings to create the first of the new format ads that will soon be seen throughout Indianapolis on IndyGo buses. Tea’s Me Café’s advertisement incorporates designs that span across the windows and down the passenger side of the bus and a QR code that leads directly to IndyGo’s website, as well as features Tamika herself smiling with a cup of tea. Adsposure and IndyGo unveiled the ad to Tamika and her team at the Tea’s Me Community Café located in Tarkington Park, to showcase the new formats and opportunities that will be available for local Indianapolis businesses thanks to the new agreement.
Under the terms of the contract, Adsposure will serve as IndyGo’s exclusive partner for transit advertising throughout Greater Indianapolis’s diverse coverage areas of more than 400 square miles while providing on average over 35,000 weekday trips. The new contract also guarantees millions in advertising revenue to IndyGo over the life of the agreement. A large portion of advertising dollars will be reinvested into IndyGo.
“Indianapolis, get ready to take notice of the eye-catching and creative campaigns that will soon be seen across the market,” said Ken Black, CEO of Adsposure. “Transit advertising is a highly effective way for both large brands and small local businesses to reach nearly the entire Indianapolis population while also supporting the local community. Whether you’re a resident or visitor of Indianapolis, it will be hard to miss the innovative ads you’ll soon see on the move.”
Transit advertising, which is often overlooked, is an effective way for businesses to reach a large audience while increasing brand awareness and driving sales.
“Transit advertising can be a gamechanger, especially when it comes to the ads on buses,” said IndyGo Chief Public Affairs Officer Lesley Gordon. “You have a moving billboard with the opportunity to spread your message around Marion County, giving a powerful bang for your buck.”
The partnership is set to last for at least the next four years.
