Bytemark Inc. has successfully introduced NFC ticketing on Apple iOS devices as part of its mobile ticketing offering. Creating an app-based NFC mobile fare medium on iOS has long been seen by the transport industry as the ‘Holy Grail’ of mobile ticketing.
The benefits are clear for agencies. They will no longer have to carry the burden and expense of managing physical fare media. Worn out cards, lost cards, TVM maintenance and inventory management will all be consigned to the past. By making a cardless experience a reality Bytemark is offering agencies the necessary tools to meet the demands of the connected traveler.
The Bytemark offering can coexist with existing smartcards, EMV solutions and ticketing terminals. However, unlike open loop solutions, account based ticketing does not require expensive EMV and PCI certified infrastructure. There are also no limits on fare types as it is compatible with child, senior, student and other reduced fare programs, in addition to a standard adult fare.
This development comes swiftly after Bytemark’s UK subsidiary, ByteToken Ltd, demonstrated their ground-breaking Bluetooth ticketing solution in London. This patent-pending innovation makes it possible to open a fare gate or validate a fare without having to take your phone out of your pocket or bag. Breeze through fare gates or hop on board — the Bytemark app will handle the rest. The technology increases throughput speed and delivers a truly frictionless ticketing experience.
