Lost Art Communications Selected to Market New Hilton Head Trolley Service

The Lowcountry Regional Transportation Authority in South Carolina has selected Lost Art Communications LLC to supply Transit Marketing Services for its new public trolley service on Hilton Head Island.

The new contract, which took effect May 1, includes development of the trolley service's branding, logo design, website development, social media management, printed maps and routing, select advertising and promotion, and a concentration on coordinating with the many travel and tourism portals and publications that cater to visitors to the Island. The LRTA and Lost Art Communications are also coordinating closely with the town of Hilton Head Island to ensure the service remains harmonious with the Town's Island Character Vision Statement.

"Lost Art's proposal was exactly what we wanted," said Mary Lou Franzoni, LRTA executive director. "Most importantly, they have really hit the ground running to be sure we effectively bring this much- anticipated new service to fruition, on time and greeted with open arms from everyone on Hilton Head Island."

Brian Sullivan, principal & founder of Lost Art Communications, said, "We have loved visiting Hilton Head and the Lowcountry for decades, so to be part of this exciting new feature on the Island is truly an honor."

The LRTA is launching the new seasonal service in July 2018 to alleviate traffic congestion on the Island, providing an alternative to driving personal vehicles during the most popular times of the year at the vacation hotspot.