The South West Transit Association (SWTA) has presented Via Metropolitan Transit Authority with a Hit the Spot award for a television commercial that reminds viewers they can text safely while going to work, school, or play by riding Via. The commercial ran on local television stations from January to March and continues to be viewed on Via’s YouTube channel. The award was presented to Via at the 2015 SWTA Spotlight Awards held on Sept. 15.
Via’s “Text the Safe Way” TV commercial won first place in the Electronic Media Category for public transportation providers with more than 20 million passenger trips annually.
“The goal of the message was to highlight the added convenience and safety that using transit affords, while also reinforcing the existence of a new city ordinance banning texting and driving,” said Jeffrey C. Arndt, Via president and CEO. “The message of safety and convenience was timely and resonated throughout the community.”
