Nova Bus taps Mylène Tassy to serve as VP of Sales and Marketing

Mylène Tassy has been hired by Nova Bus as vice president of Sales and Marketing for Canada and the United States. Tassy will lead the sales, marketing, bids and proposal, sales engineering and product management teams.

“I am convinced that the addition of Mylène to the management team will bring our sales and product promotion to new heights,” said Martin Larose, vice president and general manager of Nova Bus. “Her knowledge of the manufacturing and transportation industries will be highly valuable to Nova Bus. We’re very pleased to welcome her as a member of our management team.”

Nova Bus says Tassy is recognized in the field as a natural leader who has been honing her skills throughout her 25 years of experience, most notably as vice president of sales, business development and marketing at Thales Avionics Canada and her business development expertise recently earned her a spot in the Excellence2020 cohort, an initiative that recognizes leaders who are making a difference in the business landscape.

After earning two bachelor’s degrees from McGill University, one in mechanical engineering with a minor in management, and the other in environmental and agricultural engineering, Tassy further boosted her skills with an MBA from the University of Cumbria in 2018.

Nova Bus says Tassy’s diverse experience, energy and passion will infuse a good dose of enthusiasm within Nova Bus and its partners.

“I feel very privileged to join the great team at Nova Bus, a company recognized as a leader in its field,” said Mylène Tassy. “It’s a unique opportunity for me to contribute to the integration of new solutions and innovative technologies in response to the current and emerging needs of urban transportation.”