Reflexions partnering with WMATA to modernize customer experience

Reflexions is partnering with the Washington Metropolitan Area Transit Authority (WMATA) to modernize and redesign the organization’s website, SmartTrip web applications and other key customer touchpoints.

With more than 100 million annual riders on its buses and rail system, WMATA plays a critical role in both the National Capital Region and the broader northeast corridor. Reflexions is eager to assist the WMATA in better serving and engaging with its customers through a more unified and modernized customer experience.

“While separately helping New York's Metropolitan Transportation Authority [MTA] successfully launch its acclaimed OMNY fare payment system alongside Cubic Transportation Systems, our team is well-positioned to help WMATA with digital strategy, design and implementation support,” said Daniel Leslie, a managing partner at Reflexions. “We’ve assembled one of the most talented and nimble teams in the industry that’s pushing the limits of how the digital experience in transit can be more streamlined, more accessible and more effortless for millions of riders each day.”

Apart from ongoing work with the MTA in New York and WMATA in the capital region, Reflexions is currently playing a similar role in redesigning the customer experience for some of the largest transit authorities in the U.S. and the world, including the Port Authority of New York and New Jersey, the Massachusetts Bay Transportation Authority, the Bay Area’s Metropolitan Transportation Commission and Translink in Queensland, Australia.

Reflexions began the multi-year, multi-million dollar engagement with WMATA in late 2021 and is set to be completed in 2024.