Digital Signage Expo (DSE) sets all-time records in attendance and exhibit space.
The conference and trade show, which ran March 15-18, surpassed last year’s attendance record with more than 4,100 attendees from 69 countries worldwide, also setting a new record. But the important news is that 45 percent of that verified attendance was end users, an increase of 7 percent in DSE’s primary target audience compared to 2015.
The exhibit hall also set a new record of over 84,000 net square feet. Of the over 200 exhibitors, 45 were exhibiting for the first time.
End user attendees represented more larger and well-known companies than ever before, including: Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, The U.S. Air Force Academy and others.
“The big takeaway from DSE 2016 was that attendees were highly qualified," Andrea Varrone, DSE’s show director, said. “We worked extremely hard to bring notable brands to the show floor by expanding the breadth and depth of our digital marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off. DSE continues to be the only venue for connecting with End Users who are knowledgeable about our industry and ready to make purchasing decisions.”
Senior management, communications specialists, marketers, administrators and technologists who attended the show were enthusiastic about seeing the newest technologies and opportunities to network with peers.
“Whether you’re an end user, integrator, network operator or content provider, Digital Signage Expo is the one show you have to attend,” said Paul Fleuranges, vice president corporate communications, New York City Transit Authority (NY MTA). “If you are thinking about, developing a business plan, or already in the digital signage space, being able to see cutting edge technologies in person and speak with vendors from over 200 companies is worth the price of admission - Digital Signage Expo is simply amazing.”
