Cubic to Address Advancements and Benefits of Intelligent Transport at ITS European Congress
Cubic Transportation Systems has announced that its executives will discuss multiple topics related to “ITS Beyond Borders,” the theme of the 12th ITS European Congress, from June 19 – 22 at the Strasbourg Convention Centre and Exhibition Centre in Strasbourg, France. Hosted by Ertico, the ITS European Congress is Europe’s largest gathering of intelligent transport professionals.
“Some of the key travel issues affecting us today are an increase in congestion, the need for more integrated and flexible travel choices, as well as the demand for better and more understandable information,” said Roger Crow, executive vice president and managing director of Europe, CTS. “By combining our knowledge of smart ticketing and other ITS technologies, Cubic can help transport authorities manage these issues.”
Dirk Van de Meerssche, sales and marketing director of Asia-Pacific, will discuss the National Connected Multimodal Test Bed — a joint project involving Cubic and the University of Melbourne — the world’s first live urban laboratory for testing and implementing connected transport technologies on a large scale in a complex urban environment.
Mobility as a Service (MaaS) and the components necessary to build out the vision will be addressed by Andy Taylor, director of strategy. Cubic solutions for MaaS include mobile ticketing, journey planning, real-time information and One Account — Cubic’s one-stop back office, payment source and account manager for grouping all transportation modes a traveler uses on a single digital platform.
Yuval Cohen, a CTS research and development consultant, will discuss user research and CTS’ user-centered product design approach, which includes mapping passenger needs and pain points of the traveler experience.
CTS executives will present at the following sessions:
- TP0922 - Connected and automated transport
Wednesday, June 21, 9:00 – 10:30 a.m. local time; (Madrid 2 room)
Presenter: Dirk Van de Meerssche - ES05 - Mobility services – from transport to mobility
Wednesday, June 21, 11:00 a.m. – 12:30 p.m. local time; (Rome room)
Presenter: Andy Taylor - TS30 – User services and needs
Thursday, June 22, 9:00 – 10:30 a.m. local time; (Varsovie room)
Presenter: Yuval Cohen
