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    1. Technology

    ParkHub & SpotHero Announce Long-Term Partnership to Enhance Event Parking Experience

    Jan. 30, 2019
    ParkHub and SpotHero have announced a long-term partnership designed to capitalize on each company’s core strengths.

    ParkHub and SpotHero have announced a long-term partnership designed to capitalize on each company’s core strengths. As part of the partnership, ParkHub will service SpotHero’s parking point-of-sale (P3OS) client relationships, and SpotHero will grow its event parking inventory to include hundreds of additional event venues nationwide.

    By assuming SpotHero’s point-of-sale client relationships, ParkHub will expand its market-leading offering to further help parking operators improve customer experience and drive revenue through streamlined operations and real-time insight. ParkHub is currently utilized by numerous professional sport team venues and premier entertainment sites, including the Dallas Cowboys stadium, Live Nation amphitheaters, and MGM Resorts Properties.

    By partnering with ParkHub, SpotHero will expand its existing network of premium parking facilities with hundreds of additional venues. This expansion further asserts SpotHero’s leadership position as the largest parking mobility platform in North America.

    “Gaining access to parking at hundreds of venues presents a big opportunity to grow our parking mobility platform and impact on drivers across North America,” said Mark Lawrence, co-founder and CEO of SpotHero. “George and I are excited to work together to make sure SpotHero can offer official parking at every event venue across the country – and that ParkHub’s clients will have the hardware, software and booking platform they need to provide exceptional service to every guest.”

    “Tremendous strides are being made across the industry to provide consumers the best parking experience possible,” said ParkHub Founder and CEO, George Baker Sr. “This partnership with SpotHero creates an opportunity to promote pain-free parking at every stage of the customer’s journey. Our combined efforts promise an even more efficient, positive experience to come for clients and drivers.”

    This long-term partnership between ParkHub and SpotHero yields many benefits for drivers, event venues, and parking operators:

    • Drivers will experience faster, easier and more convenient parking enabled by technology for rapid cash-free payment processing and digitized parking passes
    • Venues will be able to provide a better overall guest experience and get visitors from “street to seat” faster than ever. They will see an increase in parking revenues as a result from guests realizing the convenience and flexibility afforded by digital parking solutions
    • Parking operators will be able to recommend a more robust parking technology toolkit to their clients and use it to streamline day-to-day operations and parking sales

    Starting this month, SpotHero’s existing point-of-sale solution contracts will be transferred over to ParkHub and ParkHub’s inventory will begin to become available on SpotHero’s parking mobility platform. The companies will continue to operate separately but plan to execute future strategic initiatives to serve guests and parking operators across North America.

    Terms of the transaction were undisclosed. ParkHub was represented by Glenn Singleton at Foley & Lardner, LLP. SpotHero was represented by Dinsmore & Shohl, LLP.